Alice Taranto is a content designer and creative strategist. She also has experience in copywriting and experiential marketing. She is a creative leader passionate about experiences that are designed human-first. Alice holds a BFA in Graphic Design from RISD.
Copywriting
I was one of five members of the Artsy brand team under marketing. As the sole copywriter for the world’s leading marketplace to discover, buy, and sell art, I worked on all collector-facing marketing touchpoints.
These included digital ads, out of home campaigns, print and podcast ads, in-app and mobile notifications, daily email sends, and product landing pages with core value propositions. Email me to see more than what's shown here.
Throughout, I partnered with our in-house copy editor to own and ensure consistency of the brand voice and style, including with our partner agencies.
Magnetic
As a Creative Lead at NYC-based experiential marketing agency We're Magnetic I primarily focused on creative strategy for outgoing pitches (RFP responses) and proposals for owned business. I also joined internal teams to bring a sense of cultural connectedness to event programming and activations.
I researched market trends, ideated experiential programming, concepted branded experiences, wrote and presented internal and client-facing presentations in direct partnership with the Group Creative Director.
B2B and B2C clients include Samsung Electronics America, Facebook and owned properties, American Express, & Netflix amongst others.
(Pictured: Hollywood)
B2C | March–May 2019 | Various cities
Samsung Experience Tour
I helped concept the launch and execution of the Samsung Experience Tour. A three-month national pop-up tour promoting the new Galaxy S10 mobile device and its 5G properties, the tour hit major cities across the US throughout Spring 2019. (Pictured: Miami Ultra Weekend)
I worked on the cultural programming team on aspects including: strategy creation, identifying talent relevant to local markets in the Health & Wellness, Photography, and Gamer communities, optimizing the customer experience on-site, content capture, and communications with client. (Pictured: Brooklyn Atlantic Terminal)
Our KPIs included reaching 1 million visitors across the entire tour duration and maximizing customer x device contact. (Pictured: Austin SXSW)
B2B | September 2019 | TWA Hotel, JFK, New York
Facebook Travel Partners Summit
I proposed travel-themed programming for this gathering of 200 Facebook travel marketing partners, including an interactive map upon entry.
Guests received a live-monogrammed passport case as event swag.
B2B | October 2019 | Facebook Partner Center, New York
Facebook Cable Industry Summit
I proposed inspirational and forward-thinking yet celebratory programming for this gathering of 40 Facebook cable industry partners. I sourced talent from Instagram for a custom poster-making station and a custom branded cookie swag gift.
In the morning, guests consulted with @JenMussari to personalize a future-forward motivational phrase. Posters were on display and available for pickup during cocktail hour.
Facebook partners took home cookie pairings of both the Facebook "f" and their own company's logo, hand-crafted by @BakedIdeas.
Photo by @BakedIdeas.
Please contact for further projects not shareable here.
Aetna Digital
Since mid-2026, I am now the Lead Content Designer and Strategist on the Aetna Better Health (Medicaid) member experience overhaul and on Aetna Health Communications and Digital Engagement for all lines of business (Commercial, Medicaid, and Medicare).
Aetna Better Health
Medicaid member experience overhaul
Lead on a 3-person Content Design team that is modernizing the sorely-outdated Aetna Better Health (Medicaid) member experience from the ground up.
Enterprise UX
Lead Content Designer and Strategist
From 2025–2026, I was a key part of a team creating custom software solutions for professionals, including clinical and non-clinical Aetna colleagues and B2B partners. These included brokers, plan sponsors, and other health insurance industry players.
Aetna One Advocate (internal)
Strategy, Vision, & Service Design
Key UX partner to our Product and Business teams on longitudinal work for Aetna’s premiere clinical and customer service offering, Aetna One Advocate.
Aetna (internal)
Grievances & Appeals Discovery Process
Key contributor to UX discovery process for the modernization of the internal Grievances & Appeals process. Foundational work for the overhaul of three ancient systems — and dozens of supporting systems — into one unified platform.
Email me to ask for a portfolio PDF with even more detail.
Lifestyle images via Aetna Better Health.
CVS Health: Aetna Behavior Change Marketing
As a Senior Copywriter and Creative Lead on the Behavior Change Marketing team at CVS Health, I oversaw a small creative team of three from 2022–2025. We designed and tested campaigns for millions of members, patients, and customers of Aetna, CVS, and CVS Caremark.
These highly-targeted interventions aim to improve individuals’ health outcomes, educate members on how to best use their benefits, and create medical cost savings for the enterprise and our clients.
I touched many lines of business in this role. Email me to ask for a portfolio PDF with even more detail.
UX@CVS Conference (internal)
UX@CVS
Leader and Program Manager
UX@CVS is an internal, virtual-first conference for CVS Health colleagues. As a long-time participant, I took on the role of Planning Committee Lead for the 2026 edition, our fourth.
I wear all the hats on the UX@CVS committee: fundraiser, networker, marketer, copywriter, facilitator, moderator, presenter, roadmap master, leadership wrangler, and more.
I brought in external speaker Nikhil Krishnan from Out Of Pocket Health for a guest speaker session on emerging health trends.
Email me to ask for a portfolio PDF with even more detail.